5 Digital Assets Worth More Than You Think
Your digital life is worth far more than you realize. Domain names, loyalty points, digital media libraries, online businesses, and photo archives represent thousands of dollars in hidden value — and most of it vanishes when you die.
Your Digital Net Worth Is Probably Higher Than You Think
When people think about estate planning, they think about the house, the car, the bank account, and maybe the 401(k). But in 2026, some of the most valuable things you own aren't physical at all — they're digital.
And unlike your house (which has a deed) or your bank account (which has a beneficiary), most digital assets have no inheritance mechanism at all. When you die, they can simply vanish.
Here are five categories of digital assets that are often worth far more than people realize — and what happens to each when the owner dies.
1. Domain Names: The Digital Real Estate You Might Be Sitting On
Potential value: $100 to $50,000,000+
Domain names are the real estate of the internet, and like physical real estate, the best ones appreciate dramatically over time.
The Numbers
- The average .com domain that sells on the aftermarket goes for $2,000-5,000 (GoDaddy Aftermarket data)
- Premium domains routinely sell for six and seven figures
- Voice.com sold for $30 million. Cars.com sold for $872 million (including the business). Insurance.com sold for $35.6 million
- Even modest domains — local business names, common phrases, short acronyms — can be worth $500-10,000
What Happens When You Die
If you own domain names and no one knows:
- Auto-renewal fails when your credit card expires or gets canceled
- The domain enters a redemption period (30-45 days, with increasing fees)
- After redemption, it's released to the public — domain squatters actively monitor expiring domains and snap up anything valuable within minutes
- Your $10,000 domain becomes someone else's property because no one paid the $12 annual renewal
Real-World Case
A family in Texas lost a portfolio of 40+ domain names worth an estimated $200,000 after the owner died unexpectedly. The domains expired over the following months because no one had the registrar login credentials. By the time the family discovered the loss, the most valuable names had been purchased by third parties.
How to Protect Them
- Document your registrar account (GoDaddy, Namecheap, Cloudflare, etc.) and login credentials
- Enable auto-renewal and keep payment methods current
- Consider locking valuable domains with registrar lock
- Store the information in an encrypted vault with a deadman switch so your family gets access before renewals lapse
2. Loyalty Points and Miles: A Currency Most People Forget
Potential value: $500 to $25,000+
If you travel, use credit cards, or shop at major retailers, you're almost certainly sitting on thousands of dollars in loyalty currency that you've never thought about as an "asset."
The Numbers
- The average American household has $3,000-5,000 in unredeemed loyalty points across all programs, according to Bond Brand Loyalty research
- A single frequent flyer might have 200,000-500,000 miles, worth $2,000-7,500 depending on the program
- Credit card points (Chase Ultimate Rewards, Amex Membership Rewards) are often worth 1.5-2 cents per point when redeemed optimally
- Hotel loyalty programs (Marriott Bonvoy, Hilton Honors) can represent thousands in free stays
What Happens When You Die
Most loyalty programs have terms of service stating that points are not transferable upon death. In practice:
- Airlines: Most major airlines will cancel points upon notification of death. Some (Delta, United) will transfer points to a beneficiary upon request, but it's not guaranteed and often requires estate documentation
- Hotels: Marriott Bonvoy allows points transfer to an authorized estate representative. Hilton's policy is less clear
- Credit card points: Generally transferable to the estate, but the account must be managed through the issuing bank's estate process
- Retail rewards: Almost universally non-transferable. They simply disappear
How to Protect Them
- Create a list of all loyalty programs with account numbers and login credentials
- Note the approximate value and transfer policies for each program
- For high-value accounts, consider redeeming points before they're at risk (e.g., if you have a terminal diagnosis)
- Store program details in your encrypted estate vault
3. Digital Media Libraries: The Collection That Doesn't Exist
Potential value: $1,000 to $30,000+
Here's a fact that surprises most people: you don't own your digital media. When you "buy" a movie on iTunes, a book on Kindle, or a game on Steam, you're purchasing a license to use that content — not the content itself.
The Numbers
- The average Steam user has $1,000-2,000 in games (based on average library size of 100+ games)
- A Kindle reader who has bought books for 10 years might have $3,000-5,000 in ebooks
- iTunes/Apple TV movie and TV show libraries can easily reach $2,000-5,000
- Music libraries (purchased, not streamed) represent hundreds to thousands of dollars
What Happens When You Die
According to each platform's terms of service:
- Apple: iTunes purchases are non-transferable. When you die, your library dies with you. Apple's Digital Legacy program allows viewing of purchased content but not transferring licenses
- Amazon/Kindle: Kindle books are licensed, not owned. Amazon's ToS states the license is non-transferable. In practice, if no one closes the account, the content remains accessible on devices already logged in
- Steam: Steam accounts are non-transferable. Valve's subscriber agreement explicitly states that accounts and the games in them cannot be transferred. In practice, if family members know the login, they can continue using the account — but it technically violates the ToS
- Google Play: Similar to Apple — content is licensed, not transferable
The Big Picture
The average American household spends $500-1,000 per year on digital media (streaming excluded). Over 10-20 years, that's $5,000-20,000 in digital content that has zero inheritance value under current terms of service.
How to Protect Them
- Accept that digital media licenses likely die with you
- For irreplaceable content (family videos uploaded to services, personal playlists), download and store copies locally
- Store account credentials so family can at least access content on existing devices
- Consider DRM-free alternatives where available (e.g., GOG for games, Bandcamp for music)
4. Online Businesses and Side Hustles: Income That Stops Without You
Potential value: $1,000 to $1,000,000+
The creator economy and e-commerce have made it common for people to have income-generating online businesses — sometimes ones their family doesn't even fully understand.
The Numbers
- 36% of Americans have a side hustle (Bankrate, 2024), many of which are entirely online
- The average Etsy seller earns $2,000-3,000/year; top sellers earn six figures
- A YouTube channel with 10,000 subscribers can generate $500-2,000/month in ad revenue
- Shopify stores, affiliate websites, digital products, online courses — all generate ongoing revenue that requires active management
What Happens When You Die
Online businesses don't just "stop" — they decay:
- Hosting and domain payments fail, taking websites offline
- Customer orders go unfulfilled (this can create legal liability)
- Subscription customers keep getting charged for nothing (chargeback risk)
- Advertising revenue accumulates but can't be withdrawn without account access
- Inventory (for physical product sellers) sits in warehouses racking up storage fees
- Supplier contracts and autoorders continue
The Compounding Problem
Every day an online business goes unmanaged after the owner's death:
- Revenue is lost
- Customers leave (and leave negative reviews)
- The business's value decreases
- Legal and financial complications increase
A business that was worth $50,000 last month might be worth $5,000 in 90 days if no one takes action.
How to Protect Them
- Document everything: Platform logins, hosting credentials, payment processor access, supplier contacts, customer service processes
- Create an operations manual: How does the business work? What needs daily/weekly/monthly attention?
- Designate a business successor: Who should take over? Your spouse, business partner, or someone who understands the business
- Store credentials and instructions in an encrypted vault with automatic delivery
- Consider key-person insurance if the business generates significant income
5. Photo and Video Archives: The Priceless Asset
Potential value: Financially modest. Emotionally? Priceless.
This is the asset that doesn't have a dollar value but is often the one families mourn losing the most.
The Numbers
- The average smartphone user has 2,000-5,000 photos on their device (Apple)
- Google Photos stores over 4 trillion photos with 28 billion new ones uploaded weekly
- The average iCloud account contains years of irreplaceable family memories
- Professional photographers may have tens of thousands of images in cloud accounts
What Happens When You Die
- Google deletes inactive accounts after 2 years of inactivity
- Apple can delete iCloud data after 12 months of inactivity (with notification to Legacy Contacts if set up)
- Facebook/Instagram memorializes accounts but limits what family can download
- Cloud storage (Dropbox, OneDrive) may delete inactive free accounts
- Phone-only photos (never backed up) are lost if the device is locked and no one has the passcode
What's Really at Risk
- Wedding photos that were never printed
- Videos of children's first steps, birthdays, milestones
- The last photo ever taken of a deceased relative
- Decades of memories stored only in the cloud
According to a 2023 survey by Backblaze, 21% of people have never backed up their data, and another 28% only back up annually or less. That means roughly half of all personal photos are at risk of being lost.
How to Protect Them
- Download and back up your most important photos and videos to a physical drive
- Enable automatic cloud backup so device photos are preserved somewhere
- Share important albums with family members now, while you can
- Store device passcodes and cloud account credentials in your encrypted vault
- Set up Google's Inactive Account Manager (if you use Google Photos) to notify your family before deletion
- Upload your most treasured photos and videos to Killswitch — they'll be encrypted and automatically delivered to your chosen family members
The Total Hidden Value
Let's add up what the average person might be sitting on:
| Digital Asset | Estimated Value |
|---|---|
| Domain names | $500 - $50,000+ |
| Loyalty points & miles | $3,000 - $25,000 |
| Digital media libraries | $1,000 - $20,000 |
| Online business/side hustle | $1,000 - $100,000+ |
| Photos & videos | Priceless |
| Total | $5,500 - $195,000+ |
That's potentially six figures in digital assets that most estate plans completely ignore.
What to Do Right Now
- Take inventory — Go through each category above and estimate your digital asset value
- Document access credentials for every platform where you hold digital assets
- Upload your inventory to Killswitch with zero-knowledge encryption
- Set up a deadman switch so your family gets access before any time-sensitive assets (like domains) expire
- Tell someone — make sure your executor or spouse knows that digital assets exist and are documented
Your digital life has real value. Don't let it disappear.
Killswitch protects your digital assets with zero-knowledge encryption and automatic deadman switch delivery. Protect what's yours →